Branded Links vs Short Links

08.May.2022

Branded Links vs Short Links

Branded Links, everyone else is using them…  Are you? 

You share posts you’ve found helpful. Recommend videos that made you laugh. Comment on presentations and other content too and occasionally even slag some authors (only if they deserved it, of course).

But did you know that unless you use a branded domain to tell others about this content, you’re missing out on a massive marketing and branding opportunity?

By using generic short links you’re also actively promoting other brands instead of your own.

In this post I’ll show you why you should stop and why you should start using a branded domain instead. But let’s start from the beginning…

What is a Short Link?

A short link is a shorter version of a URL  you can use to distribute content online.

Take a look at this URL for example:
https://digitalmarketinginstitute.com/blog/10-tips-digital-marketing-career-advice

This long URL can be transformed into a short link which is much tidier in your Social Media posts. A generic URL shortener, such as Tiny URL, will change your link by using an unidentifiable combination of letters and numbers while bringing users to the same destination as the long URL.

Such as https://o11.me

 

What is a branded link then?

A branded link is a short version of a URL you want to share online built to include your brand and related term. They are also known as Vanity URLs and Custom Short Links.

Branded Links is a more advanced way to share your content. Unlike generic short links branded links, as the name suggests they also incorporate the brand name. This allows a company to associate itself with content it shares, build brand awareness and increase the brand recognition. Many brands today already use branded links to share and distribute their content.